Off-Farm Income

Today we get to profile a very interesting family business from the Central Valley of California.  Moreila Vieyra Santana lives on her families 20 acre horse property in Madera.  They have a large barn for boarding horses, and they put on equestrian events that draw people in from all over the Valley.  They are definitely helping to keep the horse culture of California alive.

Moreila and her brother and sister work in the family business.  On a daily basis, Moreila is cleaning out stalls, combing horses, and providing lessons.  When it is time to host an event she is busy doing whatever needs to be done to make sure that the customer and all of the spectators and contestants are having a great time and are satisfied.  In this manner, Moreila does not get to enjoy the event like everyone else, but she learns a lot about business.

Moreila speaks fondly of her family's business as well as the leadership skills she is gaining in the FFA.  It is obvious that she is not afraid to step up and lead.  One of the things that she cites about her family's business is that she sees areas for improvement.  From the perspective of a sophomore in high school, she sees other things and events that they could be providing that would be good for the community as well as the business.  And, she is not afraid to approach this with her parents.

This is one of the parts of interviewing FFA students that I enjoy so much.  They are encouraged to try their ideas and voice their opinions about how things can be improved.  In addition to preserving a rich culture in her part of California, Moreila is not shy about suggesting improvements, and this is going to serve her well going forward.

Direct download: OFI_1073_-_Moreila_Vieyra_Santana_Mixdown_1.mp3
Category:FFA -- posted at: 12:30am MDT