Thu, 29 April 2021
Are you looking for your niche in agriculture? Do you wish you could farm but not have to work outside during the cold and windy winters? Would you like to provide food directly to people but also for livestock? If so, today's episode is for you.
On today's show, we discuss the emerging market of mealworms for human and animal consumption with Cheryl Powers of Jord Producers. Cheryl knew she wanted to return to agriculture, but she defined a set of parameters before deciding what she would do. Between defining how she wanted to farm and what she wanted her business to accomplish she discovered mealworm production.
Now Cheryl is identifying new markets, producing brood worms, and has team members helping her to grow this business. If you are looking for your niche, this episode is for you!
ADVICE FROM CHERYL:
SKILLS: Look for team members that have skills that you lack. They need to compliment you in this way.
HELP: Find help in your community in developing businesses. Then take full advantage.
INTERVIEW: Interview potential customers as you are developing your idea. This will help you know whether or not it is viable, and how to pivot your business.
BEST BUSINESS ADVICE CHERYL HAS RECEIVED:
DELIVER: You better be able to deliver what you promise. Don't be just another company that makes big claims but cannot follow through.
The Lean LaunchPad by Steve Blank
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