Fri, 18 February 2022
OFI 1311: Mountains, Cattle & A Social Media Marketing Business | Gabrielle Crumley | Gabrielle Crumley Marketing
There are a lot of different directions I could go with today's interview. As a matter of fact, there are a lot of different directions that I did go with today's interview. Gabrielle (Gabby) Crumley was originally booked on the show to talk about how she started an agricultural marketing company and how she uses that to support her agricultural lifestyle. However, her story is even more compelling than that, and I found myself caught up in the entirety of it.
Gabby and her husband, Chad, actually did not grow up raising cattle. However, they both were part of the horse world in small communities surrounding Portland, Oregon. Gabby got exposed to cattle ranching and livestock by visiting relatives in the eastern part of her state as a kid, and this led her to choose to major in agriculture in college. She chose to attend college in Eastern Oregon, away from the rainy climate that the western part of the state holds. Ultimately, she and Chad met, dated for about three years and were married. They leased some ground in the mountains outside of LaGrande, Oregon and started a cattle herd.
During this same time Gabby had developed her own marketing business. This had never been her intention, but a college professor saw that she had a special talent for social media marketing and encouraged her to pursue that. This led to Gabby developing her first, paid customers, and like it is for so many entrepreneurs, this got her hooked.
This business also allowed her to live wherever she wanted because the business is not geographically restricted. When she and Chad decided that they wanted to pursue ranching as a lifelong pursuit, this meant purchasing their own place. As they studied what was available throughout the country they decided on an area of Wyoming near Cody and started looking. Ultimately, they found their spot, bought their very own ranch and made the big move about a year ago.
What Gabby has done is very inspirational, and it is a clear blueprint for so many of us that would like to follow in she and Chad's footsteps. Her story also proves a lot of the concepts that we talk about on this show, and that was a thrill for me.
More Places You Can Listen to Off-Farm Income And Matt Brechwald:
Direct download: Off_Farm_Income--Episode_1311-Gabrielle_Crumley-COMM_BREAK_21_01-012922.mp3
Category:farming -- posted at: 12:30am MST