Off-Farm Income


I have repeatedly said that you will see business opportunities all around you once you become an entrepreneur.  It is really true.  Once you start a business, you don't have trouble thinking of new business ideas; you have trouble staying focused on just one.  Something in our perspectives changes once we enter into the arena of entrepreneurship.

There is a good chance that if you listen to the Off-Farm Income Podcast, you could be surrounded by business opportunities in your everyday life and not even realize this.  Many of my listeners are parents who are taking their kids to stock shows several times per year to exhibit their animals.  So, if you are spending all of your time at livestock shows thinking that you can't start a side business or even a full-time business because of this commitment, are you correct?

Back in 2016, I featured an interview with Dolly Denson, "The Fit Stock Show Mom."  She was a person who found herself in this position and came up with a business idea that would serve the other parents at the stock shows.  In today's episode, I am proud to feature another group of people who have recognized the opportunities at stock shows and are making it happen for themselves.

In today's episode, I speak with the owner/operators of "The Stock Market Boutique."  I will be having the co-owners, Olivia Warren and Kyle Blaydes, on the show.  Olivia's daughter, Tori Warren, will also be joining us to talk about being their primary model for the clothing they sell and her role in social media marketing.

Along with a group of people, Olivia and Kyle recognized that there was a niche to be filled at stock shows, selling clothing to exhibitors that they would like to wear around the shows and in the arena.  That is when this business was born.  However, over time the other people involved in the business dropped off, and ultimately it became just Olivia and Kyle, with Tori playing a big supporting role.

Today "The Stock Market Boutique" is traveling to different livestock shows and larger events like the National Finals Rodeo, selling their fashions and meeting people in agriculture.  Tori brings the perspective of a lifelong exhibitor, Olivia has the perspective of a former 4H member and the parent of an exhibitor, and Kyle brings the perspective of a full-time farmer.  This combination is working very well for them.

Even though Covid, with the cancellation of so many shows, they have maintained their business.  They are looking and different revenue models in addition to clothing and are poised to really grown once Covid is over.  You are going to enjoy getting to know this great group of entrepreneurs.

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