OFI 956: Uncovering Farm Revenue That Nobody Knew Was There

SHOW NOTES

Jason Tatge describes the device that he has created as the "Fitbit for farm equipment".  I don't think there could be any more apt description.  Jason is the creator of Farmobile which is a device and data capture system that solves many problems that people practicing precision farming in the past faced, such as how to get the data out of their tractor and how to make it all work together so it becomes information.

Through the solving of these problems and the creation of this new interface, Jason has unearthed a revenue source for farmers that nobody ever knew existed - data.  With Farmobile, farmers are now able to collect data in real-time that they can combine with weather conditions, planting dates, etc. to make crucial decisions in the field.

This information has value to other professionals in the farming world as well, and Jason believes there is a market for it.  What Jason has done has created a way for farmers to sell another product that they were already harvesting but did not know there was a value for.

I wanted to bring you this episode because we are always looking for ways that farmers can enhance their revenues to make their business more sustainable.

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