OFI 1100: How To Build A Reputation Training Cow Dogs

There are few businesses in which your reputation is as important as breeding, training and selling dogs that people are going to work with and have expectations of.  Our guest today, Laura Stimatze, has learned this over several years of doing this.

With those years of experience comes wisdom, and Laura is offering it to you today.  One of the key pieces of advice that she shares today is to be careful who you sell your animals to.  She guards her reputation very carefully and only sells to people who have the right idea about what they are going to be doing with these dogs. She does not sell pets, and she makes sure that her customers are going to put the work in so that the dog she sells them performs correctly.  She does not want somebody blaming her breeding or training when they did not put in the required work.

Along the way, Laura also noticed something about her industry.  She saw a need for training clinics that were specifically for women.  So, she started one.  She does not do as many as she once did, but she does train just for women.  That was how I found out about her, from one of my listeners, Garoleen Wilson, who went to one of her clinics.